Rand Fishkin is a cool dude. Not only does he sport an awe-inspiring, gravity defying ‘stache, he also runs one of the most successful web analytics companies on the planet.
Oh yeah, he’s also pretty damn funny.
Check out his Slideshare on Why Content Marketing Fails, one of the most myth-busting and insightful presentations on the subject I’ve seen.
As slide #3 so eloquently puts it: “Failure Sucks”.