Author of the book, Synced: A Visionary Approach To Turning Your eBooks, Videos And Content Into Live Broadcasts, Your Customers Into Lifelong Connections, And Your Business Into A Marketing Machine
My overwhelming passion is helping entrepreneurs create automated, viable and highly desirable digital products. In 2010 I founded a publishing platform, Revizzit, based on a new idea – digital goods that are live-connected directly to the customer! Add some content, insert an announcement, delete outdated info – and instantly change every copy in existence!
The work with Revizzit also started my path as a Digital Product Strategist. The new technology of the Revizzit platform meant that products didn’t have to behave the way they used to. Books could have private book clubs built right in. Videos could have supplemental content and downloadable exclusives. Educational products and video courses could be dripped out pages at a time, on an automated schedule – or even by a quiz that unlocks the next chapter. It’s an exciting time to re-think what’s possible with selling information.
And I couldn’t have written that book without years of experience actually selling digital products. Not the “I’m gonna make you rich!” kind, either. I’m talking regular, ordinary folks buying my products because they are interested in that niche. Real sales to thousands and thousands of real people.
As a keynote speaker, I inspire businesses to embrace a new approach to making a connection with customers in the digital world. Using humor and a bit of magic, I illustrate the three keys to customer success, and how we can avoid the perils and pitfalls of our impersonal, yet highly powerful social networks.
My digital businesses range from software tools, to expert advice, to the one that started it all, ukulele. I’ve created several highly successful products for the ukulele enthusiasts of the world, and those businesses are still solvent, still secure, and most importantly still making money 24/7 on 90% automation!
I’ve consulted digital product strategy and design for some of the biggest names in the business – from bestselling authors to Hall of Fame speakers to world-renown magicians.
About a hundred million years ago (circa 1983-2006) I was one of those world famous magicians, and had performed my illusion show, The Art & Illusion of Nicholas Night & Kinga, on stage and television in over 30 countries. Now exclusively available on Youtube.
I live in Southern California with my beautiful Hungarian wife, Kinga, and my incredible son, Jackson.